STORY: How to Tell a Great One (Part 2)

What this episode covers

In part two of our conversation with Will Storr about his new book A Story Is a Deal, he reveals the five storytelling techniques you can use to captivate any audience. Plus, he helps us craft the story of the Next Big Idea Club. 1️⃣ Listen to Part 1 here 📩 Want to transform your day in just 10 minutes? Sign up for our Book of the Day newsletter, and you’ll get daily, bite‑sized insights from the best new nonfiction books — in audio or text — straight from the authors. Sign up today!

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Frequently Asked Questions

How long is this episode of The Next Big Idea?

This episode is 45 minutes long.

When was this The Next Big Idea episode published?

This episode was published on February 27, 2025.

What is this episode about?

In part two of our conversation with Will Storr about his new book A Story Is a Deal, he reveals the five storytelling techniques you can use to captivate any audience. Plus, he helps us craft the story of the Next Big Idea Club. 1️⃣ Listen to Part...

Can I download this The Next Big Idea episode?

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