StoryFile Co-Founder & CEO Heather Maio-Smith: Build a Foundation, Not a Product

Imagine being able to share your story with the world in a way that will be available forever or getting the chance to ask an ancestor or any remarkable person a question. All of that and more is now possible with StoryFile, a startup that launched its first consumer product in October. Something that started as a way to hear Holocaust survivors is now available to anyone who wants to share their life story or listen to the wisdom of others. StoryFile co-founder and CEO Heather Maio-Smith spoke with startup coach Roland Siebelink on the latest episode of the Midstage Startup Momentum Podcast. They discussed the roots of StoryFile, its recent launch, and the journey ahead. How to know when your product is ready to launch. The difference between seeing other people launch a product and doing it yourself. How startup leaders know the type of people to put around them. Why StoryFile tried to avoid pivoting in the time leading up to its product launch. How to handle having a massive vision without having to narrow that vision. The future uses of StoryFile’s technology that go beyond its initial market.