STORYTELLING

What this episode covers

There are some professions telling stories with the power of generated images, which are differently perceived by each recipient. Whom do we find among those professions? Writers, artists, musicians, such as architects and designers. It becomes particularly exciting when results of design cross boundaries of disciplines. The story can experience a sudden turn. Previously unseen things at once become the protagonists of a story. One of Germany’s most successful design studios is Ippolito Fleitz Group, an office that has mastered the art of storytelling in various dimensions. Peter Ippolito and Gunter Fleitz founded the studio in 2002. Since then they have been working with a passionate team of all kinds of disciplines. They call themselves ‘identity architects’ and realize a wide variety of international projects in architecture, interior and product design such as communication and brand strategies. In 2015, Peter Ippolito and Gunter Fleitz were the first German Interior Designers to be permitted to Interior Design magazine’s prestigious Hall of Fame. In today’s podcast episode we talk about “stories” and “interpretations” with our guest Peter Ippolito.

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