Storytelling and Crafting a Brand through Copywriting

Episode 75 of the Prodity: Product by Design podcast, hosted by Kyle Evans, titled "Storytelling and Crafting a Brand through Copywriting" was published on May 25, 2023 and runs 48 minutes.

May 25, 2023 ·48m · Prodity: Product by Design

Summary

Join Kyle in an exciting podcast episode with guest Fredrik Svensson Von Schreeb, a talented copywriter with experience in various industries. They discuss the importance of storytelling in branding and how copywriting impacts a company's voice. With discussions on rebranding, creating brand guidelines, and consistent messaging, this podcast offers valuable insights for anyone in product development, advertising or marketing industries. Kyle and Fredrik also talk about the need for collaboration and staying up-to-date with current trends in storytelling to keep your brand relevant and engaging. Don't miss out on this creative and insightful conversation!Fredrik Svensson Von Schreebhttps://www.linkedin.com/in/fredrik-von-schreeb-ab9072148/Links from the Show:Movies: Everything, Everywhere, All At OnceFrom Our Partners:Future London Academy’s MBA for Design Leaders: bit.ly/chiefdesignerMore by Kyle:Follow Product by Design and Kyle on TwitterFollow Product by Design and Kyle on TikTokSign up for Kyle's Product Thinking Newsletter for more updates.Kyle's writing on MediumProduct by Design on MediumLike our podcast, consider Buying Us a Coffee or supporting us on Patreon[00:00:12] Introduction of Guest Frederick Ron Schreeb[00:03:54] Importance of Copywriting in Advertising[00:07:37] The Power of Brand Storytelling[00:11:08] Copywriting's Impact on Branding & Agency vs In-house Work[00:14:31] In-House Vs Agency: Brand Campaign Pros and Cons[00:18:12] NBA for Design Leaders & Rebranding[00:22:10] Crafting a Consistent Brand Voice Across Teams[00:25:57] Importance of Style Guides in Map Writing[00:29:53] Maintaining control over product messaging[00:33:52] Adapting storytelling to cultural shifts[00:37:39] The Art of Writing and Refinement[00:41:09] Value of Patience in Creative Process[00:44:52] Use of thought starter tool

Episode Description