Storytelling and simplicity with Bridget Esposito

When you're heading up brand and creative for a global financial services powerhouse, complexity is part of the job. But what happens when you choose to meet that complexity with clarity and a human-first mindset? In this episode of The CMO Show, Bridget Esposito, VP and Head of Creative & Brand at Prudential, shares how she's helping a 150-year-old company stay relevant in a fast-moving, tech-driven world.   Her approach is grounded in storytelling and simplicity. But it's not just about the message, it's about the mechanics. Bridget's leadership style is all about thinking like a conductor, bringing together people, platforms and processes to create harmony across the business. Whether it's aligning cross-functional teams, engaging senior stakeholders or integrating new technologies, her focus is on unifying everyone around a shared goal.  Tune in to hear how Bridget navigates the challenges of scale, legacy and transformation and why embracing risk and building strong relationships are essential to modern marketing.    The CMO Show is produced by ImpactInstitute, in partnership with Adobe. www.impactinstitute.com.au | https://business.adobe.com/au