Storytelling and the Ocean Economy

Kendra MacDonald, CEO of Canada's Ocean Supercluster on digital transformation in the ocean economy. One of Atlantic Businesses Magazine's top 50 CEOs, and recipient of The King Charles Award which honors exemplary Canadians for exceptional leadership and impact, she shows how narrative can harness the opportunity for growth in Canada’s long coastline and the ocean's critical role in global systems. Stressing the need for trust, urgency, and alignment in projects, she says that AI can enhance business strategies, but that innovation in the future is less about technology and more about storytelling.