Storytelling at the Core with Glenn Ginsburg

Sharing insight from his career journey of over 20 years in the creator economy and entertainment industry, Glenn Ginsburg, President of QYOU Media, joins this episode of What Happens Offscreen. Glenn currently oversees brand partnerships, strategy, creative content development and distribution for campaigns for a client roster that includes campaigns for Paramount (Scream VI and Smile 2), Activision (Call of Duty Modern Warfare III) Warner Bros (Wonka) as well as Disney, Hulu, and Universal Pictures. We dive into his story, break down how QYOU leans into storytelling for each of their campaigns, and Glenn shares some advice for folks looking to grow within or pivot into the creator economy in 2025.--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email: [email protected] Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/ Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Sharing insight from his career journey of over 20 years in the creator economy and entertainment industry, Glenn Ginsburg, President of QYOU Media, joins this episode of What Happens Offscreen. Glenn currently oversees brand partnerships, strategy, creative content development and distribution for campaigns for a client roster that includes campaigns for Paramount (Scream VI and Smile 2), Activision (Call of Duty Modern Warfare III) Warner Bros (Wonka) as well as Disney, Hulu, and Universal Pictures. We dive into his story, break down how QYOU leans into storytelling for each of their campaigns, and Glenn shares some advice for folks looking to grow within or pivot into the creator economy in 2025.--What Happens Offscreen is a podcast about what happens behind the scenes of the Creator Economy, hosted by Meredith Jacobson. For more resources, visit the following links:Submit a question for What Happens Offscreen: https://www.offscreenresources.com/inquireLearn more about Offscreen Resources: https://www.offscreenresources.comHire Creator Economy Professionals: https://www.offscreenresources.com/hiretalentBuild a Profile with Offscreen Resources: https://www.offscreenresources.com/hiremeMake friends with Creator Economy Professionals: https://www.weareworkfriends.comReach out via email: [email protected] Media Links:Follow Meredith on Linkedin: https://www.linkedin.com/in/meredith-jacobson/Follow Meredith on Instagram: https://www.instagram.com/meredithjatwork/ Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on February 10, 2025.

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