EPISODE · Mar 19, 2021 · 28 MIN
Storytelling in brands
from The Persuaders Marketing Radio Show & Podcast
In this episode of The Persuaders, Alex Gibson talks to Marketing Institute of Ireland Chief Executive David Field, in advance of the annual DMX marketing conference which takes place on March 25th, and Martha Kearns, from Storylab.ie talks about the role storytelling can play in developing brands.
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Storytelling in brands
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