'Storytelling is so important – It makes the properties come alive'

In this episode we speak to Sinai Pedreschi, director of sales and marketing at Starhotels Collezione. Sinai shares how strong relationship-building with clients and team members has remained at the heart of her business approach, how smaller luxury hotels can compete with the marketing power of global brands, why boutique properties may have a unique advantage when it comes to creating memorable guest experiences and why strong storytelling is a cornerstone for your site’s success.