Storytelling over Square Footage with Chris Baszto

Chris Baszto Joins Vast Coworking Group as CMO | Behind the News (This Week in Coworking)Host Hector Kolonas interviews Chris Baszto on a special “Behind the News” episode announcing Baszto’s new role as CMO of Vast Coworking Group. Three weeks into the job, Baszto shares first impressions, notes Vast also hired a new CFO, and recounts his path into coworking—from being a second-generation ad professional to leading growth and broader marketing functions at Industrious through its CBRE acquisition. He explains how a serendipitous reconnection with former boss Craig Robinson led him to Vast, and why the timing is compelling as Vast builds its path after breaking off from United Franchise Group and expanding via Office Evolution, Intelligent Office, and Venture X. Baszto outlines priorities: franchisee enablement, efficient seat-filling, and telling the investment and member stories, while innovating with lean teams and tech/AI-driven tools.00:00 Welcome and Big News00:46 First Weeks at Vast02:07 Marketing Roots and Career03:45 Finding Coworking via Industrious05:55 Industrious Growth Playbook07:17 Bike Ride to Vast09:14 Why Vast Why Now11:51 CMO Priorities and Franchise Support14:09 Future of B2B Marketing and AI16:59 Industry Message and Closing