STORYTELLING SHIFT: Email Marketing Decline, Taylor Swift Launch Lessons (Ep. 015)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ Is email marketing finally losing its edge? Joanna and Michelle unpack why social-first creators are outperforming inbox campaigns—and what Taylor Swift’s newest album rollout teaches us about storytelling, polarization, and pre-launch mismatches.What You’ll Learn:Why “storytelling content” now outperforms how-tos and tutorials—and how to shift your messaging to match.What Taylor Swift’s The Life of a Showgirl reveals about audience expectations, brand alignment, and staying polarizing on purpose.How to adapt your marketing when your email list stops converting—and why on-platform sales are the new frontier.Timestamps: 00:00 - Introduction 03:15 – The blurred line between business and personal life for creators 10:42 – Storytelling vs. teaching: the new era of content marketing 14:25 – Learning YouTube ads in-house (and why most agencies miss the mark) 22:10 – The fall of email marketing for creators and rise of on-platform sales 42:00 – Taylor Swift’s The Life of a Showgirl: pre-launch mismatch and fan expectations 55:20 – The power of polarization and authenticity in personal brandingReferences & Resources:Ramit SethiManyChatThe Life of a Showgirl — Taylor SwiftSubscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com