Storytelling strategies for leaders

For too long, education has been rich in purpose but poor in storytelling. While school leaders work tirelessly to improve outcomes and drive change, the real stories — of transformation, innovation, and impact — often remain untold.In this episode of the Edvance Podcast, Andrew Jack, Global Education Editor at the Financial Times, explores the vital role storytelling plays in school leadership.Together, we unpack why mastering storytelling isn’t just a nice-to-have, it’s essential. When leaders fail to communicate clearly, passionately, and consistently, they risk losing trust, momentum, and support.Storytelling builds community, secures buy-in, and rallies people around a shared mission. Done well, it doesn’t just describe the work — it amplifies its impact.