Storytelling that pays: Inside the Branded Content Project | Shannon Kinney, Keep It Local Ep. 1

Episode 1 title: Storytelling that pays: Inside the Branded Content ProjectEpisode description / show notes:In our debut episode of Keep It Local, host Ryan Welton sits down with Shannon Kinney, founder of Dream Local Digital and longtime LMA collaborator, to unpack the power of branded content — storytelling that builds audience and revenue.They discuss:What branded content is (and isn’t)How it creates value for both advertisers and audiencesReal-world success stories from local media companiesHow the Branded Content Project is helping newsrooms generate sustainable revenueWhy alignment between editorial and sales is essentialThe value of trust, transparency, and utility in content strategy🚨 Plus: Shannon shares how media companies can join upcoming Branded Content Project cohorts, tap into free training, and get support through hands-on boot camps and case studies.📍 Mentioned in this episode:BrandedContentProject.com – Resources, case studies, and cohort infoLocalMedia.org – More about the Local Media AssociationDreamLocal.com – Shannon Kinney’s agency helping 75,000+ businesses grow online🎧 If you enjoyed this episode, leave a review and share it with a newsroom leader or journalist you know!