Storytelling That Sells... and Ships: A Conversation with Lindsay Murray

In this episode of Beyond Product Management, Heather sits down with storytelling expert and content strategist Lindsay Murray to unpack why storytelling isn’t just for selling—it’s essential for teaching, leading, and building great products.Heather and Lindsay compare notes from their very different worlds—product management and social media marketing—and discover that they’ve been using the same powerful tool all along: story.Whether you're trying to rally a dev team, craft a compelling Instagram post, or gain executive buy-in, this episode will help you:Understand how storytelling activates attention and memoryUse personal experiences and analogies to connect more deeplyCommunicate your vision more clearly and confidentlyCreate content (and conversations) that flow more naturally and take less time✨ Bonus: Hear real-world examples and analogies that work for both product managers and business owners alike.Lindsey's Bio:Lindsey Murray turns overthinkers into action-takers. Through her social sales framework, she helps women generate daily sales online without living on social media. Her "stop waiting, start selling" approach has helped thousands of entrepreneurs turn their Instagram accounts into sales machines. With a community of over 300,000 followers and multiple 6-figure businesses built through imperfect action, Lindsey proves that success comes from doing, not planning. Her clients don't just learn – they implement, generating leads daily while spending less than 30 minutes on social media.Website: 5 day storytelling challenge: https://www.lindseysmurray.com/Story-To-Sold?Instagram: https://www.instagram.com/lindseysmurray/PDRM Consulting's mission is to help businesses reduce risk, specifically in the fields of Cybersecurity and Product Management.Heather bridges the professional development gap in the corporate space by empowering growth-driven product managers to transition into strategic, results-oriented leaders. By focusing on enhancing key skills and decision-making capabilities, she helps them accelerate their leadership journey, achieve measurable outcomes more quickly, and excel in driving product success. Her approach ensures they thrive in their roles and unlock their full potential as impactful servant leaders within their organizations.You can follow us for more daily content:Instagram: @pdrmconsultingLinkedIn: https://www.linkedin.com/company/pdrm-consultingJoin our Newsletter:https://solitary-block-17987.myflodesk.com/ofo6k6a0f9