Storytelling with Data: come utilizzare lo storytelling per raccontare i dati

from Smau Academy · host Elisa Iandiorio

Nell'era dei Big Data si parla molto della loro analisi per capire e carpire la customer jorney, per personalizzare i prodotti e i servizi agli utenti; si trova molto sul come estrapolarli, immagazzinarli, trattarli e analizzarli. Ma che succede se volessimo raccontare i dati? Se volessimo unire le tecniche di storytelling con quelle di big data analytics? Lo speech sarà incentrato su questo aspetto dei Big Data portando delle case history di successo di aziende con le quali ho sperimentato questo connubio.

Episode metadata supplied by the publisher feed · Published May 4, 2020

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Storytelling with Data: come utilizzare lo storytelling per raccontare i dati

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