Strangers Kept Asking Where Her Outfit Was From, So She Created Poosa (ft. Pranisha)

Pranisha lost $3,000 on her first business when a manufacturer destroyed her entire first order. Eighteen months later she'd built Poosa - a womenswear brand putting Indian textiles into Western silhouettes - and sold out 500 units in a single week with zero dollars in ad spend.In this episode she breaks down the viral video that drove a 10,000-person waitlist in 48 hours, why getting laid off was the best thing that happened to her, the fuel crisis quietly disrupting her supply chain, and the audience-first philosophy behind everything she's built.