STRASBOURG 2025 [STUDIO] Abstrack News et Havas : IA, veille sémantique et perspectives pour les marques

from So Media, le podcast des MediaDays · host MediaDays by Havas

Dans cet épisode, Maxime Sabot et Marvin Amuzu présentent Havas Open Innovation et introduisent Abstrack News, en explorant le rôle crucial de l'intelligence artificielle dans cette plateforme. Ils discutent du fonctionnement de l'analyse sémantique pour personnaliser la veille médiatique, tout en soulignant l'importance de l'humain dans le processus. L'épisode met en lumière la couverture internationale d'Abstrack News et ses perspectives futures, offrant des avantages significatifs pour les marques. Les intervenants partagent leurs réflexions sur l'évolution de ces technologies et leur impact potentiel sur les stratégies de communication.

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This episode was published on December 2, 2025.

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