STRASBOURG 2025 [STUDIO] Graffiti : Réalité augmentée, IA et transformation des magasins

from So Media, le podcast des MediaDays · host MediaDays by Havas

Dans cet épisode, Maxime Sabot et Saïd Hadjiat discutent de Graffiti, une innovation en magasin. L'épisode débute par la présentation de Saïd Hadjiat et le fonctionnement de Graphiti. Les intervenants explorent l'utilisation de cette technologie en magasin, mettant en avant ses fonctionnalités avancées telles que la réalité augmentée et le computer vision. Ils abordent l'interaction de l'intelligence artificielle avec les vendeurs et son adoption par les consommateurs. Des conseils pratiques sont partagés pour les enseignes souhaitant débuter avec Graffiti. L'épisode se termine par des remerciements et une conclusion.

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This episode was published on December 2, 2025.

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