STRASBOURG 2025 [STUDIO] Havas Open Innovation et EKOO : Audio, IA et commerce en ligne

from So Media, le podcast des MediaDays · host MediaDays by Havas

Dans cet épisode, Maxime Sabot d'Havas Open Innovation et Émilie Brossier d'EKOO discutent de l'impact de l'audio dans le commerce en ligne. Ils présentent la plateforme EKOO, son fonctionnement et comment elle utilise l'audio pour renforcer la confiance et valoriser l'humain. Des statistiques et exemples de réussite illustrent l'efficacité de cette approche. Les intervenants explorent aussi les perspectives futures de l'audio et de l'IA dans le secteur, soulignant les divers secteurs d'application possibles. L'épisode se conclut par une réflexion sur ces innovations et leur potentiel pour transformer le commerce en ligne.

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This episode was published on December 2, 2025.

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