STRASBOURG 2025 [STUDIO] Havas Open Innovation : ITTENTION, attention et efficacité publicitaire

from So Media, le podcast des MediaDays · host MediaDays by Havas

Dans cet épisode, Maxime Sabot de Havas Open Innovation présente la plateforme ITTENTION et son fonctionnement. L'accent est mis sur la collecte de données oculaires pour comprendre l'importance cruciale des premières secondes d'attention dans la publicité. Les discussions portent sur les éléments qui captent l'attention et la collaboration avec les marques et agences. Une analyse approfondie du décalage entre la perception interne et l'efficacité réelle est explorée. Les secteurs d'activité des clients et le modèle économique de ITTENTION sont également abordés. L'épisode se conclut par des remerciements.

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This episode was published on December 2, 2025.

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