Strategic Branding Concepts --Rick Mayo

What this episode covers

Strategic Branding Concepts --Rick Mayo We often forget the importance of branding for our practices. There is a reason why large companies pay millions for optimal branding because it matters. I am not saying you need to spend haphazardly on your branding, but I would recommend more than just a basic Fiverr design. In this episode, I interview Rick Mayo of Alloy Personal Training Center on strategic branding and what his process has been to brand and grow his business. Since 1992, Rick has been operating a personal training business, Alloy Personal Training Center. In the past decade, he and his team began helping major brands and independent gyms, health clubs, and fitness businesses around the world deploy personal training systems through a licensing model under the Alloy brand, since then the Alloy personal training solutions, systems, platforms, and know-how have been used to serve millions of members in thousands of fitness facilities. We recently rebranded MCM with a new logo, color scheme, naming system and soon to launch website. I have also helped a few of my coaching clients do a complete rebrand, and it isn’t as hard as you think it may be. If you are feeling like your brand could improve, I hope this episode acts as a starting point for you. We would like to also thank our sponsors: New free SEO training for chiropractors https://propelyourcompany.com/register-chiropractic-seo-workshop/ Chiropractic Office Design https://www.ChiropracticOfficeDesign.com Dr. Holly Tucker: Numbers you need to know https://mailchi.mp/adc81949e51d/numbers-you-need-to-know