Strategic Foresight and Sustainability | Enrico Maset, Business Performance Advisor; Global Partner, Strategy Tools

In this episode of The Brand Called You, Enrico Maset, a business performance advisor and global partner at Strategy Tools, discusses his journey and expertise in strategic foresight, innovation, and ESG. He emphasizes the importance of trend scanning and developing scenarios to guide long-term planning. Maset highlights challenges like time management and prioritization for leaders. He cited Microsoft and Amazon as examples of companies successfully integrating foresight and innovation. He also discusses aligning innovation with ESG goals for sustainable growth and the importance of a culture that fosters collaboration and an activated workforce. Maset stresses the need for continuous learning and decision-making accountability for future leaders. 00:36- About Enrico Maset Enrico Maset is a business performance advisor and Lead Facilitator at Strategy Tools. He is an advisor to CxO and the fractional chief strategy officer for SMEs and family-owned businesses. He is the ESG Officer for CBTW, an international consulting ecosystem.