Strategic Imperfection: How to Use Instagram for Clients...Not Just Likes and Follows - Lezlie Swink

What this episode covers

If you're an interior designer posting beautiful photos on Instagram but struggling to turn followers into clients, this episode is essential listening. Lezlie Swink of Swink Social Co. specializes exclusively in social media marketing for interior designers and knows exactly why most designers' Instagram strategies fall short. Despite being visually-focused professionals, many designers miss the strategic elements that transform Instagram from a portfolio showcase to a client-generating tool. In this episode, Lezlie reveals: Why the perfectionism that makes you an exceptional designer might be sabotaging your social media success Her framework of 5 content types that guide potential clients from discovery to hiring How to balance curated design content with the personal branding that actually drives connections Why not sharing your sources might actually be costing you business rather than protecting it Practical strategies for creating effective content without spending hours on Instagram Whether you're just starting to use Instagram strategically or looking to optimize your existing social media presence, Lezlie's insights will transform how you approach Instagram marketing for your interior design business. Connect with Lezlie: Website: https://swinksocialco.com/ Instagram: https://www.instagram.com/swinksocialco/ Join the Interior DesignHer community: Website: https://www.interiordesignher.com/ Instagram: https://www.instagram.com/interior_designher/ Newsletter: https://robbandco.myflodesk.com/interior-designher-newsletter-full-page

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