Strategic Intent and Driving Enduring Change

from AMA Marketing / And with Bennie F. Johnson · host Dr. Sylvia Long-Tolbert, Bennie F. Johnson

Dr. Sylvia Long-Tolbert, the Founder of Know More Marketing, joins AMA’s Bennie F. Johnson to explore why a mental model can help transform old brands into new ones, the need to integrate data into our work, and the incredible power of empathy.

Episode metadata supplied by the publisher feed · Published Apr 24, 2024

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Strategic Intent and Driving Enduring Change

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This episode was published on April 24, 2024.

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