Strategic Leadership for Business Growth with Timothy Connor from Synnovate

In this latest episode of the FocusCore podcast, host David Sweet is joined by Timothy Connor from Synnovate, a company that helps companies launch and succeed in the Japan market through four key practice areas. If you are a business leader in the Japanese market this conversation will provide some invaluable insights. In the episode Timothy explains the concept of strategic leadership and outlines the five leadership archetypes that are required at the different stages of an organization’s growth. In this episode you will hear:How Timothy pivoted from designing apparel to marketingTimothy’s approach to identifying essential customer experience touch pointsWhat a social listening exercise is and how it can help your companyWhy last impressions can be more important than first impressionsAbout strategic leadership and the five leadership archetypesThe different skill sets required for each of the leadership archetypesAbout Timothy:Timothy Connor is a bilingual and bicultural longtime resident of Tokyo Japan. He has 25 years of experience in consumer related businesses, both B2B2C and B2C. During this time, he has developed a deep understanding of the Japanese market, its consumers, and the unique aspects of doing business in Japan, where trust relationships are essential.As CEO of Synnovate, he develops road maps to growth, leads the implementation, and works synergistically with the local master distributor or franchisor to achieve growth. He uses his bilingual and bicultural expertise to liaise and create a trust relationship with the distributors and partners to then innovate in products, sales and marketing channels, and activation promotional activities. As a non-Japanese, he can often see opportunities that the Japanese partners cannot and has more flexibility than a Japanese partner to do things outside the box. Marketing to Japanese consumers requires a highly developed customer experience and attention to the finest details of quality, an aspect sometimes overlooked by foreign brands.Previously Managing Director in charge of corporate development and the marketing service business group of an American owned firm. His role was to find new business opportunities, devise the market strategy for sales and distribution partners, develop the organization, and subsequently run the new business.These experiences motivated him to develop the concept of strategic leadership and the five “types” of leadership that can become necessary in the growth journey of any business.Connect with Timothy:Website: https://www.synnovate.jp/LinkedIn: https://www.linkedin.com/in/timothyconnor/Connect with David Sweet:LinkedIn: https://www.linkedin.com/in/drdavidsweet/ Twitter: https://twitter.com/focuscorejp Facebook: :https://www.facebook.com/focuscoreasiaInstagram: https://www.instagram.com/focuscorejp/ Website: https://www.japan.focuscoregroup.com/ “Doin’ the Uptown Lowdown,” used by permission of Christopher Davis-Shannon. To find out more, check out www.thetinman.co. Support independent musicians and artists.Mentioned in this episode:Find out more about salaries, the job market, hiring and what's important to both companies and individuals looking for a job specifically in Japan. 2025 Salary Guide