EPISODE · Oct 19, 2009 · 10 MIN
Strategic Marketing
from Pearson Education Marketing Podcasts · host Paul Cowell
This is a straightforward Podcast that reviews environmental analysis (AUDIT) and how it impacts on the strategic direction an organisation might take. Essentially it is about; Where are we now? Where do we want to be? How are we going to get there? The Podcast finishes with an example of how a strategy has to change in the light of changing environmental circumstances.
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This episode was published on October 19, 2009.
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