Strategic Marketing Insights from Ellen Rohr for Trades Leaders

In this episode of the Kee to Growth podcast, host Jen McKee sits down with Ellen Rohr, the owner and founder of Zoom Drain Franchising, and a brand ambassador for ServiceTitan. Ellen shares her unique journey from founding a franchise to becoming a pivotal part of ServiceTitan's ambassador program. The conversation highlights the importance of effective marketing strategies and explores Ellen's natural marketing acumen, even though she is best known for her expertise in finance and simplifying business operations. Ellen discusses how marketing played a crucial role in her success, despite not being her primary focus. She shares insights into how community engagement and leveraging local events can be powerful marketing tools. Ellen emphasizes the significance of visibility, mentioning how she used creative methods to market her business in a small town by actively participating in community events and turning them into marketing opportunities. The episode also delves into two time-tested marketing strategies that Ellen believes will always work if executed properly. She discusses how creating genuine community connections and leveraging personal customer stories can drive business growth. Ellen shares anecdotes from her own experiences in the trades industry, illustrating the impact of personalized marketing on brand reputation and customer trust. As the conversation unfolds, Ellen reveals her latest endeavor, World of Titans, an initiative by ServiceTitan aimed at supporting tradespeople globally, starting with an event in Australia. She highlights the importance of collaboration and community in expanding business reach. Throughout the episode, Jen and Ellen explore how different facets of marketing intertwine, offering a treasure trove of insights for listeners looking to elevate their marketing game. 00:00 Ellen's Surprising Marketing Impact 03:43 Yellow Pages Nostalgia and Marketing Insights 06:30 Reinventing Relevance at ServiceTitan 11:49 Effective Low-Cost Marketing Strategies 13:54 Focus Areas for Business Maturity 16:28 Community Appreciation Through Social Good 20:09 Marketing Visibility and Authenticity Insight 22:34 Networking Beyond Social Media 25:41 Creative Customer Engagement Idea 29:07 Low-Budget Solutions for Success 33:39 Collaborative Marketing Partnership Brilliance   Meet Your Host: Jen McKee Jen McKee is the founder of Kee Hart Marketing & Events, specializing in award-winning social media strategies for trade services. With expertise in content creation and personal branding, she helps businesses forge authentic connections with their audiences. As the host of the "Kee to Growth" podcast, Jen simplifies marketing strategies and empowers businesses to thrive. Tune in for actionable insights and inspiring stories to elevate your brand!  👉 Join Ellen at ServiceTitan's Australia Edition! She will be leading the Budgeting & Planning Workshop alongside Tom Howard. Learn more and register here: https://bit.ly/WorldofTitansAU     Connect with Jen on Facebook: https://www.facebook.com/jennifer.hartman.73/ or LinkedIn: https://www.linkedin.com/in/jen-mckee-72114824/ Listening on a desktop & can't see the links? Just search for Kee to Growth in your favorite podcast player. The Kee to Growth Podcast is Powered by: Kee Hart Marketing, the social media company for the trades. Learn more at www.keehartmarketing.com This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/