Strategic Transformation and AI Implementation at Mid-Market Companies with Marketing Executive Chris McNulty

Seasoned marketing executive Chris McNulty, formerly of Microsoft and Dell, walks us through how his new consulting venture, Synozur Alliance, leads strategic transformation at companies doing $50 to $500 million in revenue, especially those at zero growth or those going through massive growth. Gain fascinating insights on how leadership, structure, and culture must evolve to effect change.Then get a current viewpoint on AI implementation, including the 3 trends in AI impacting implementation in 2025, namely: organizations paying more attention to data security, Omni AI, and managing variability in people's interaction with AI.Plus, Chris talks about his upcoming conference keynotes, including a workshop on information architecture for AI and another on using AI and using intelligent document processing.This episode is packed with real-world examples and sharp takeaways—don’t miss it!