STRATEGIE W E-COMMERCE, BUDOWA MARKI PREMIUM, TWORZENIE PROMOCJI| OLA MIKOŁAJCZYK

from E-commerce Oczami Praktyków · host Piotr Szyszka i Michał Broś

W tym odcinku rozmawiamy z Aleksandrą Mikołajczyk. Ola to osoba, z niezwykle bogatą karierą w marketingu i e-commerce. Pracowała w markach takich jak Kazar, Domodi, Enter Air, Burda Media czy Ania Kruk, a obecnie doradza markom takim jak Mandel czy O Bag. Aleksandra podzieliła się ogromną ilością wiedzy - opowiedziała o wykorzystywaniu ekonomii behawioralnej w e-commerce, różnicach w markach premium i markach tańszych oraz kiedy i czy warto robić promocje w sklepach internetowych.

Episode metadata supplied by the publisher feed · Published May 16, 2025

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STRATEGIE W E-COMMERCE, BUDOWA MARKI PREMIUM, TWORZENIE PROMOCJI| OLA MIKOŁAJCZYK

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This episode was published on May 16, 2025.

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