Stratégies audio et innovations : Radio Advertising Summit et DAB+ en expansion

from La Lettre Pro - Le Podcast IA · host Brulhatour

Dans cet épisode, Brulhatour présente l'introduction et le sommaire avant de proposer un aperçu du Radio Advertising Summit, soulignant l'importance stratégique de l'audio face à l'IA. Le programme radio d'urgence de la BBC et le dispositif éditorial d'ICI pour les Jeux Olympiques sont ensuite détaillés. L'expansion de TuneIn est abordée, ainsi que l'hommage rendu à Rolland Courbis par RMC. La pression sur les revenus radio du Groupe NRJ et l'extension du DAB+ par TDF sont discutées. L'épisode se termine par la présentation du portrait statistique 2024 de la CPNEF audiovisuel.

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This episode is 10 minutes long.

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This episode was published on February 6, 2026.

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