Strategies Behind Building a Dementia-First Home Care Business (Jonah Francis)

#9 Pansy Home Care was founded by Jonah's Francis’ mother, Pansy, a CNA who immigrated from Jamaica. Initially, the agency provided general home care services before specializing in dementia care. In recent years, they’ve gone all in on being the Dementia home care agency in CT. They’ve refined marketing strategies, built strong relationships with GCMs and memory care communities, shifted their payer mix away from Medicaid Waivers, identified their right fit client and caregiver, and built every aspect of their operations around their Dementia-first identity. Jonah shares the strategic decisions they’ve made the past three years and their future goals of expansion while maintaining operational excellence. Jonah Francis on LinkedInPansy Home Care website Purpose-Filled Care Guide for Dementia PDF resourcePurposeful Pairing Assessment - Pansy’s quiz for prospective clientsA Better Way - mental health services & dementia consulting$100M Leads - book Let’s talk about it - Pansy’s social media segment Second Wind dementia trainingMyers Briggs personality type testingHome Care CEO forum - home care mastermind groups