Strategies for Marketing Beer To Women

In today's podcast we talk strategies for marketing beer to women with Kristen Bernier.  Kristen is a brand and communication strategist, and shares her insights on how breweries can grow sales in a challenging market.  Key TopicsHow do identify what your brand is, what you stand for, and how to stand out from the crowdHow to be intentional and build your brand 'on purpose' Data points: 75% of buying decisions are made by womenTips and strategies: What breweries can do to appeal to women beer drinkersHow to benchmark your marketing campaigns, and track a return on investmentResourcesLearn more about Kristen and connect with herSign up for the financial newsletter for craft breweriesToday’s episode is brought to you by BevCap. At Beer Business Finance, we talk a lot about installing systems that improve profitability and health insurance should be no exception. BevCap helps beverage companies apply the same discipline they use across the rest of the P&L to employee benefits, helping create smarter plans, more visibility into costs, and significant savings over time. To learn more visit BevCapManagement.com. Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.