Strategies for Serving a Changing Community with Laura Worzella of OneAZ Credit Union

In this episode, Laura Worzella, Chief Operating Officer of OneAZ Credit Union, discusses building a strategy for long-term success based on market and demographic trends. From slow-moving generational shifts in population to the rapid changes new industries can bring to a region, staying ahead of your community's evolving needs can be difficult. Laura shares OneAZ's insights and approach to doing just that with the changing face of America's Southwest.Highlight from our discussion:* The unique demographic shifts in Arizona* The growing industrial and SMB * How all of these factors influence expansion and technology investment* Implementing Agile as a business philosophy* Internal organization to reduce frictionOneAZ's website: https://www.oneazcu.com/Their community partnership examples: https://www.oneazcu.com/about/news/2023/oneaz-credit-union-partners-with-novle-community-activators-to-better-serve-latino-community/Their SMB partnership with State Forty Eight Clothing: https://www.youtube.com/watch?v=yEj_w7zcQ4c Laura's profile on LinkedIn: https://www.linkedin.com/in/laura-worzella-65288ab/