Strategies for vital church social media in the new year

Looking to revitalize your church’s digital presence for the new year? In this episode of MyCom, host Ryan Dunn shares practical strategies and insider insights to help you grow your ministry and foster authentic connections online. Whether you’re just starting out or aiming to level up your church’s social media, you’ll learn actionable tips for Facebook, Instagram, TikTok, and YouTube—with special focus on creating engaging content, leveraging platform algorithms, and tailoring your message for specific audiences. Discover how to: Build a welcoming and knowable digital church identity Turn your congregation into brand ambassadors for greater online reach Create share-worthy content that gets noticed in algorithm-driven feeds Use stories, reels, and long-form videos to deepen engagement Optimize your church’s video and search strategy for lasting impact Chapters & Timestamps 00:00 — Introduction: New Year, New Social Media Strategy 02:25 — Ryan Dunn’s Journey: From Ministry to Digital Communications 03:31 — Setting the Table: Goals for Churches on Social Media 05:01 — Best Practices: Being Knowable & Engaging Online 06:25 — The Golden Rule: Serve the Platform and the Audience 08:06 — How to Choose the Right Platform for Your Ministry 09:02 — Facebook: Empowering Brand Advocates & Targeting Current Members 11:27 — Key Content Metrics: What Really Drives Sharing 13:06 — Instagram: Reels, Stories, and Engaging Younger Audiences 15:26 — Making Stories Work: Tips & Tricks 18:00 — Avoiding Story Overload & Measuring Success on Instagram 20:06 — TikTok: Reaching Young People, Search Trends, and Strategy Limitations 23:17 — Hashtags, Personal Accounts, and Maximizing Reach on TikTok 25:50 — YouTube: Video Search, Long-Term Value, and Organizing for Seekers 28:29 — Platform-Centric Content: The YouTube Approach 29:18 — Four Trends for 2025: Search, Long-Form Video, Quality, and Personal Approach 32:45 — Final Encouragement & Resources for Ongoing Growth Find more episodes and resources for your ministry: ResourceUMC.org/MyCom-Podcast