Strategies on Driving Traffic Through Content (E126)

Christina ScaleraFounder of The Contract Shop Show Notes: Reach out to someone who markets to the same demographic to offer contentNeil PatelPunchline CopyKurt ElsterTeam Structure- Marketing- Operations- Support- Graphic DesignerFunnels- Checklists- Example: http://www.lawlesstoflawless.com/Ways get traffic- Collative Content- Paid- Newsletter- Main blog- Affiliates Bio: Christina Scalera is the attorney and founder of the seven-figure, award-winning legal template store for creative entrepreneurs called The Contract Shop®. She lives in the middle of nowhere, Colorado, surrounded by a fortress of 14,000 ft. mountains in every direction that is not only beautiful but fun to hike after big eCommerce shop sales days. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: http://thecontractshop.comhttp://christinascalera.comhttp://instagram.com/thecontractshophttp://instagram.com/christinascalerahttps://www.facebook.com/TheContractShophttps://www.facebook.com/christinascalerallc/ Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with Christina Scalera about driving traffic through content. This is a business e-commerce episode 126 Charles (00:16): Today's episode is sponsored by drip, drip. It's of world's first e-commerce CRM and a tool that I personally use for email marketing and automation. Now, if you're running an eCommerce store, you need to have drip a try and here's why. Drip offers one-click integrations for both Shopify and Magento. There's robust segmentation, personalization, and revenue dashboards. To give you an overview of how your automation emails are performing, one of my favorite features of drip is the visual workflow builder. It gives you a super easy way to build out your automation rules visually and see the entire process. It lets you get started quickly, but also build very complex automation rules. It's powerful, but also easy to learn. Unlike a lot of email tools that offer the same type of automation. To get a demo of drip today, you can go head over to drip.com/boe that's drift.com/b O E now onto the show. Charles (01:06): Welcome to the Business eCommerce. The show that helps eCommerce retailers start launch and grow their eCommerce business. I'm your host, Charles Palleschi, and I'm here today with Christina Scalera. Christina is the founder of the contract shop, a legal template store for busy entrepreneurs by building content. Christina has grown the contract shop to over seven figures in revenue. I started the show today talking about you can drive traffic to your eCommerce store by using content. I urge you to listen to the very end of the episode because she gives some very good hints on how you can build funnels to your eCommerce store. So let's go into the show. Hey Christina, how are you doing today? Christina (01:41): Great. Thanks for having me, Charles. Charles (01:43): Yeah, awesome to chat. I love I love the topic of kind of using content. I know this is kind of the tried and true, but I feel like it, like if he goes out of fashion every couple of years and then comes back in. How long have you been doing it for first all Christina (02:02): So I started my, I guess you can call it e-commerce. You know, the shippers might have a little bit of qualms with that, but my, I started my store on Shopify. Well it, it didn't start out on Shopify, but it started in November of 2015 so almost five years now. And we moved to Shopify in October of 2017. So I've been on Shopify for almost three years. So I've been doing this for a decent amount of time. I feel like in internet land, that's a long time. Charles (02:32): That's a very long time in internet land. It so it's all digital products, right? You guys sell and promote, so it's all there's a digital contracts, like it must have been like a download sort of thing.