Strategies to boost conversion rates in Fashion E-Commerce

Experts Ashley and Vinnie explore strategies for fostering customer engagement and loyalty. They emphasise understanding customer behaviour and adapting marketing approaches for greater relevance. Practical advice includes conducting mystery shops, refining the customer journey, and leveraging data to personalise experiences. The conversation touches on the balance between technology and the human touch in marketing. Furthermore, they discuss topics such as AI, sustainability, and whether or not e-commerce merchants should consider "blackballing" end users. This episode is sponsored by cloutfit.ai, a new B2B fashion commerce company founded by the former  CPO and the CTO of major fashion ecommerce companies. Cloutfi.ai uses AI tools to help increase their client’s revenue by boosting user engagement.