EPISODE · Dec 4, 2024 · 8 MIN
Strategies To Own The Land Under Your Sign
from The Billboard Mastery Podcast · host Frank Rolfe
The majority of billboards in the U.S. are located on leased land. But a tiny fraction are cases where the sign owner also controls the land underneath, which gives them unique stability. In this Billboard Mastery podcast we’re going to explore the strategies used to own the land as well as the sign.
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This episode was published on December 4, 2024.
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