Strategische Positionierung für (wehr)technische Unternehmen

from Inside Military Business · host WIMCOM - The Military Business Company

Wer im Military Business erfolgreich agieren möchte, der muss sich strategisch positionieren. Doch wie können sich Unternehmen aufstellen, um den öffentlichen Auftraggeber Bundeswehr zu erreichen? Es braucht Marketing und Kommunikation! Wie eine solche Positionierung gelingt, darüber spricht Matthias Witt (WIMCOM) in dieser Folge mit dem Chef des cpm Verlags, Tobias Ehlke. Schnell wird klar: Es geht um mehr als die klassische Pressemeldung! Die Vielfalt an Kommunikationsmöglichkeiten will genutzt werden! Die WIMCOM Die WIMCOM ACADEMY Der cpm Verlag Kontakt Produktion: Studio Fischkopp

Episode metadata supplied by the publisher feed · Published Aug 26, 2024

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Strategische Positionierung für (wehr)technische Unternehmen

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