Strategy & Storytelling with Liz Walker, Founder of Doyen PR

In this Season 2 episode of Skale Up, hosts Julie Kim and Sophie Seymaux sit down with Liz Walker, Founder of Doyen PR, to unpack what it truly means to scale with intention in today’s fast-moving luxury and lifestyle landscape.With over 20 years of experience working across global powerhouses including Gucci and heritage Maisons under the Richemont portfolio, Liz brings a rare blend of strategic discipline and creative intuition. From advising brands with centuries of craftsmanship to building her own boutique communications agency in Australia, Liz shares the frameworks, mindset shifts, and personal practices that underpin sustainable growth.Inside the episode:* What working across radically different brands — from hand-crafted Purdey shotguns to global luxury fashion — taught her about strategic clarity* Why every decision must ladder back to qualitative and quantitative objectives* How listening closely to clients reshaped Doyen PR’s service model into a more cohesive, education-led approach* The importance of a clear “North Star” in cutting through fragmented marketing tactics* What balance really looks like in the PR industry — and why protecting personal energy is non-negotiable* Why brands must resist clickbait culture and stay anchored in authenticity* Liz’s advice for founders: scale with intention, define your USP, and don’t build alone* The next frontier for Doyen PR, including international expansion across the UK, US, and Middle East* A candid discussion on storytelling: emotional connection, clarity of message, and deeply understanding your audienceWhy Listen?If you’re a founder, leader, or working in luxury, lifestyle, or brand communications, this episode offers a grounded and strategic lens on scaling with intention. Liz’s insights cut through industry hype, reminding us that sustainable growth starts with clarity and authenticity.Connect with us:Instagram: @skale_australiaLinkedIn: https://www.linkedin.com/company/skale-australia/Email: [email protected]: www.skaleaustralia.com This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit skaleaustralia.substack.com/subscribe