Strategy Behind Fastest Velocity Non-Alcoholic Beer Brand | Jamie Fay (RationAle Brewing) Interview

What this episode covers

It’s no secret that A LOT of social situations are still very much centered around drinking alcohol (and specifically beer). But how does that tradition potentially shift against the backdrop of more people becoming conscious of their physical and mental health? Drinking a non-alcoholic beer was considered somewhat embarrassing and even stigmatized within the U.S. market, but the beverage category has gone through a renaissance of late. In fact, over the last handful of years, I’d argue there’s no other aspect of drinking culture that has enjoyed both this level of profound level of sales growth and huge cultural impact as non-alcoholic beer. So, as my interest in this captivating beverage category has increased substantially…I’ve continually found myself searching out those independent upstart brand stories that connect with my own “mindful drinking” journey. And you’ll hear about that connection when Jamie Fay explains what inspired him to create RationAle Brewing. Beyond talking through the RationAle Brewing strategic narrative, Jamie and I deeply analyze the driving factors and consumer behavioral trends behind the non-alcoholic beer categorical evolution. Additionally, we talk through how RationAle Brewing, despite being the fastest velocity non-alcoholic beer brand in the set, is staying disciplined as category hype grows. But furthermore…Jamie and I talk about his veteran CPG move to intentionally build RationAle Brewing in a strategic manner that’s efficiently flexible enough to attack when opportunities are right (especially as the company kicks off its largest round of fundraising yet). Lastly, we pontificate a bit around how we see the “future of zero proof” beverages playing out long-term. But these are just a few of the fascinating topics within our recent conversation… FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠LINKEDIN⁠ ⁠YOUTUBE⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠TWITTER⁠ ⁠INSTAGRAM⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠FACEBOOK⁠

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