Strategy, Budget + ROI Tracking with UMAI Marketing

If you’ve been unsure how much of your budget to allocate to marketing, how to track your efforts, and how to make informed decisions regarding your efforts and your spending - you don’t want to miss this episode!  Today on the podcast Sarah is joined by Alison Smith and Karin Samelson, co-founders of UMAI Marketing - a boutique, Austin-based marketing agency that scales CPG brands.They are well known in the industry for their “Core 3 Method” which focuses on Organic Social, Paid Social and Email Marketing, and in this episode they are sharing:  The importance of each marketing element How to determine the right budget for each for your business Industry benchmarks  Exactly how to track your outcomes and calculate your Return on Investment.  This episode is full of actionable advice, so grab your favorite note-taking device and hit play! Then be sure to let us know where you’re listening by tagging us on social.  RESOURCES and LINKS Follow UMAI Marketing on: UMAI Marketing Website,  Instagram, Facebook, LinkedIn UMAI Resources: Breakeven ROAS Calculator Follow along on Instagram: @sarah.delevan.consulting Join us in the Profitable Food Business Community  Visit sarahdelevan.com or the to learn about our new + updated services.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com