Strategy Driven Marketing for Business

On this episode of the Scaramanga Podcast we sit down with Gordon Walker.Gordon is a business coach, specialising in supporting people through organisation and personal change, including the transition of retiring. Following a long and illustrious career in various senior positions with Cap Gemini, Gordon started his coaching business 8 years ago. He is an accredited EMCC Senior Practitioner and holds an MSC in coaching and behavioural change from Henley Business School.In this episode we asked Gordon to talk about how business owners and leaders can ensure that their strategic thinking is on point to support their marketing. We’re going to look a two key aspects – finding your WHY and turning your SWOT analysis on its head. Literally, by making it your TOWS.