“Strategy is Fundamental. If You Don’t Plan for an Outcome, Chances are You’re Just Throwing Money Away”

from Your Marketing Big Sister · host AnaRo

"While we understand that, sometimes, clients have commercial objectives that require being quite tactical, we will set the strategy/build the train tracks at the same time."I think, ultimately, a lot of people who go into marketing are creative and they want to do something creative and something that is value led."

Episode metadata supplied by the publisher feed · Published Jun 3, 2024

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What this episode covers

A discussion with a marketing agency's Co-Managing Director. We covered so much during this interview: Rowan's marketing career journey, on-the-job mistakes, prioritising strategic thinking over tactics, the risks of AI and more. A must-listen for marketers who take their jobs seriously.

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“Strategy is Fundamental. If You Don’t Plan for an Outcome, Chances are You’re Just Throwing Money Away”

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This episode is 33 minutes long.

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This episode was published on June 3, 2024.

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