Strategy Isn’t a Slide Deck: Systems Thinking in Startups

Alexander Fala is the kind of leader who has seen the best and worst of startup life up close, and learned how to keep moving anyway. In this episode of Startup Theatre, Troy Hammond sits down with Alex, former Vend CEO, Rhodes Scholar, ex McKinsey, and a trusted coach to CEOs across Aotearoa. They unpack what happens when the stakes get real: a capital raise nearly collapsing, lawsuits landing mid deal, revenue shocks that threaten liquidation, and the loneliness that comes with being the person ultimately accountable. Alex shares hard-earned lessons on board dynamics, making the “right decision not the easy one”, building talent density, sharpening strategy after product-market fit, and why writing is still one of the most underrated leadership tools. They also talk about purpose, identity, and how we tell a better story about tech so more Māori and Pacific talent can see themselves in it. If you’re building, scaling, raising, or simply trying to lead with clarity under pressure, this one’s for you.