EPISODE · Aug 7, 2006 · 17 MIN
Strategy Means Saying No
from David Maister's Business Masterclass · host David Maister
Why do most firms in an industry end up looking very similar, offering the same services to the same clients, stressing the same client benefits? Because they don't have the courage to accomplish true differentiation by saying no to off-strategy work.
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Strategy Means Saying No
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