Strategy Over FOMO: The Case for the Niche, Accidental AI Apps, and the Reality of Meta Descriptions

Feel like the internet is constantly telling you your marketing is out of date? You aren't alone. This week on Digital Marketing from the Coalface, David and Julie are talking about the exhaustion of "marketing FOMO" and how tech and engineering leaders can focus on the foundations instead of chasing the next shiny object. We get into the classic debate: should you specialise or generalise? Is niching down a massive risk, or is it the absolute best way to land great clients who actually get what you do? We're also blocking out the SEO noise to talk about what actually matters with meta descriptions right now (spoiler: please stop using them as a sales pitch). Finally, Julie shares a crazy story about how she accidentally coded a custom app using Claude (despite having zero programming experience) and David explains why moving AI out of the chat window and into your actual daily tools will make your life a whole lot easier. If you're a busy decision-maker who just wants straight-talking marketing insights, this one is for you. Grab a coffee and hit play!