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Strategy Series 05: Defining Target Markets episode artwork

EPISODE · Aug 18, 2020 · 5 MIN

Strategy Series 05: Defining Target Markets

from The Speak Easy Podcast · host Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms

We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.

What this episode covers

We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.

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Strategy Series 05: Defining Target Markets

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How long is this episode of The Speak Easy Podcast?

This episode is 5 minutes long.

When was this The Speak Easy Podcast episode published?

This episode was published on August 18, 2020.

What is this episode about?

We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds...

Can I download this The Speak Easy Podcast episode?

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