Strategy Series 05: Defining Target Markets

We know – we all want our brands to be everyone's…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "Strategy Series 05: Defining Target Markets" was published on August 18, 2020 and runs 5 minutes.

August 18, 2020 ·5m · The Speak Easy Podcast

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Summary

We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.

Episode Description

We know – we all want our brands to be everyone's best friend. But here’s the deal: The narrower you can get your target market, the easier your marketing becomes. Marketing to fewer people to have a greater chance at success sounds counterintuitive. But it’s not. In this Strategy Series minisode, Jen discusses how refining your target markets and honing in on their needs can help you speak more clearly and convert your audience into a loyal community.

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