Strategy Series 07: Effective Outreach Through Marketing And Branding

As communicators, it's our job to help our clients figure out what they need to reach their goals. Often times, many clients don't even realize that what they need is branded marketing. In this mini episode, Jen breaks down the importance of knowing the difference between outreach, marketing and branding and how, if you want your outreach to be effective, you can't have one without the other. Where do outreach and marketing collide? Once we have a solid branding foundation, how can we build an effective outreach campaign around our brand? All that and more in this week's Strategy Series episode.