Strategy Series 10: Videos Work – Science Says So

As social media has grown, so has the presence an…

An episode of the The Speak Easy Podcast podcast, hosted by Jen Estill and Karen Stefl — creative studio entrepreneurs, brand and video experts, boss ladies, moms, titled "Strategy Series 10: Videos Work – Science Says So" was published on October 28, 2020 and runs 6 minutes.

October 28, 2020 ·6m · The Speak Easy Podcast

Summary

As social media has grown, so has the presence and success of video. When it comes to changing the behaviors of users, video has shown remarkable success on social media and beyond. But what's actually going on in the audience's brains that makes video so successful? How can we harness the ROI of video for our own brands, across formats? Turns out, there's a science to creating and using video to your business's advantage – and after working in video production for more than 40 years, Karen knows a thing or two about it. In this week's Strategy Series, Karen gets technical and breaks down the audience appeal of video, as well as the videography details that can elevate a brand's message.

Episode Description