Strategy Series 20: Creating Vs. Launching Your Brand

Creating a brand and launching a brand are exciting and important moments for your business. They present opportunities to elevate your work, change direction if necessary, and take new steps forward. But these monumental and transitional tasks require a strategic approach. What's the difference between new brand creation and the actual brand launch? How can we think outside the box when it comes to releasing our new brand to the public? Jen breaks down the difference between creating your brand vs. launching your brand from a strategic perspective. We also talk about different types of rebrands, and the top factors to keep in mind during a brand rollout. Whether or not a rebrand is in your future, this is the episode for you.